Thursday, June 3, 2010

Commercial Radio Play

Commercial radio play is difficult for new artists to get. However, the Slykat single Hotel Cloud Nine Feat. Josh O'Connor debuted on commercial radio today thanks to R. Boogie at Wild 102.9, a commercial radio station located in Reno, Nevada. The station is owned by Citadel Broadcasting and plays a rhythmic top 40 format. Following the debut of Hotel Cloud Nine f. Josh O'Connor, listeners in Reno, Nevada voted to Download the track during the "Download it or Delete it" program for new music. Getting corporate radio stations to add new music from unsigned artists to their permanent playlist rotation is difficult, and the days of the small independent radio stations has gone the way of independent record shops.
Prior to the 1996 Telecommunications Act, no one entity owned more than 65 radio stations. Now Clear Channel owns over 1,200 stations and 75 percent of the radio station share market is controlled by stations that own 40 or more radio stations. So with those statistics in mind, its amazing when unsigned artists can get commercial radio play. Supporting unsigned artists is the only way to ensure that we don't hear the same 5 songs on the radio and that creativity isn't stifled by too much corporate input. Let your stations know that while there are some amazing songs fueled by corporations and labels, there is such a thing as too corporate and independent can be a beautiful thing. If you want to find out if you would have voted to Download Hotel Cloud Nine along with Reno listeners, check out the track and video at - .

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